Tom believes GB News had been a good test as to whether there was an untapped partisan TV audience, but says such a trend "doesn't appear to have materialised".

"If News UK are hoping for a wellspring of disenchanted viewers who are eager for more opinionated TV news then they might be a bit disappointed."

"GB News' average daytime viewership is less than a quarter of what its stated goal was before launch."

Francois said “The strategy was consolidation and it didn’t work. The fish he wanted to swallow were just too big.”

Douglas said “There’s probably a recognition that The Sun’s future is highly visual." The TV station is “a route that could address a number of different questions. It’s partly about finding out if the tabloid experience has to be, in the end, more of a video than  a text-based news experience.”

Douglas said “the journalistic talent that is already inside the building in News UK can be deployed in ever more ways."

Tom said the genre is a great way for traditional platforms to set themselves apart from the streamers, who are experiencing problems of their own.

“Even as audiences move away from broadcast TV, you can imagine current affairs will be one of the more resilient genres."

Julian said "The streaming market is maturing and the high expectations people had about Netflix are being reset.

"But I think it will remain the market leader, it has such a commanding position. If people are going to ditch a subscription, Netflix won't be the first one they choose."

He added that the firm had just put up its prices "which always leads to a drop in subscribers, but also means it's making more revenue per customer."

Tom said Netflix's attempts to "dismantle the culture of free that currently surrounds the brand" can "only target the low-hanging fruit, so as not to risk inflaming subscriber relations."

Tom Standen-Jewell told City A.M. that whilst streaming services had previously benefited from the public perception of being a value for money alternative to pay TV, like Sky and Virgin Media,  he said there was “a perfect storm” brewing of price rises for the major services as well as the cost of living crisis.

Standen-Jewell added that this made the amount of money leaving people’s accounts more “noticeable” than it may have been before.

“The cost of streaming therefore looks increasingly like a luxury that can be cancelled when times are tough.”