Claire Holubowskyj was quoted in Europe Says on "Discord adds lower funnel with outcomes push"
3 September 2026“The most interesting feature of Play Quest+ is the ability to plug into advertisers’ own ecosystems, enabling better conversion data and allowing users to collect rewards in-game rather than simply for use on Discord itself,” said Claire Holubowskyj, senior research analyst at Enders Analysis. “External integrations target growth on both sides: from IP-motivated users that can benefit from more attractive in-game rewards, and from advertisers who can integrate into Discord’s formats more seamlessly — previously a particular challenge for growing interactive ad formats.”
