Your privacy is important to us. This Privacy Notice explains what personal data we collect from you and how we use it.

1. Personal Data

Enders Analysis will be what’s known as the ‘Controller’ of the personal data you provide to us. We only collect basic personal data about you which does not include any special types of information or location based information. This does however include name, job title (where appropriate) address, email etc.

This information is provided in a number of ways, such as when you subsribe to our email alerts or a direct request to our staff to be added to distribution or you are placed on a distribution list by a subscribing company with a company email. We get some of it by recording how you interact with our work by, for example, using technologies like cookies, via IP address and receiving error reports or usage data from software running on your device.

You have choices about the data we collect. When you are asked to provide personal data, you may decline. But if you choose not to provide data that is necessary for example, we require your email address to enable report access, you may not be able to have access without it. You may at any time request access to the data we hold about you and we shall provide this within 1 month.

When we process personal data about you, we do so with your consent and/or as necessary to provide the products you use (eg. Our reports), operate our business, meet our contractual and legal obligations, protect the security of our systems and our clients, or fulfill other legitimate interests of Enders Analysis. You have a right to withdraw consent at any time via phone (0207 851 0902), email ( or using the unsubscribe link in our report emails. You may request that any information held on you is deleted or removed, and any third parties who process or use that data must also comply with the request. An erasure request can only be refused if an exemption applies.

2. Why we need Personal Data and how we use it

We need to know your basic personal data in order to provide you with our reports, alerts, other services and event invitations. We will not collect any personal data from you we do not need in order to provide and oversee this service to you.

Enders Analysis uses the data we collect to communicate with you, for example sending you reports, topical updates, event information and reviewing readership.

All the personal data we process is processed by our staff in the UK. No third parties have access to your personal data unless the law allows them to do so.

We have a Data Protection regime in place to oversee the effective and secure processing of your personal data.

We would like to use your name and email address to inform you of our future reports, news and events. If you subscribe and we send you reports, we may track behavior such as who opened the emails and who clicked the links. This allows us to measure the performance of our email campaigns and to improve our feature This information is not shared with third parties and you can opt out of your email being tracked at any time via phone (0207 851 0902) or email ( This will not prevent reports being sent to you.

3. How long we keep it

We retain personal data for as long as necessary to provide the services requested by you or your company, or for other essential purposes such as complying with our legal obligations, resolving disputes and enforcing our agreements. Because these needs can vary for different data types in the context of different products, actual retention periods can vary significantly. As a general rule we keep your basic personal data (name, address, contact details) for three years where there are no periods of activity after which time it will be deleted/destroyed.

4. What are your rights?

If at any point you believe the information we process on you is incorrect you can request to see this information and even have it corrected or deleted. If you wish to raise a complaint on how we have handled your personal data, you can contact our Data Protection Officer (Gill Hind – who will investigate the matter.

If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office (ICO).