Amazon's marketplace: Self-preferencing is not the issue
Amazon has been criticised by commentators, governments and sellers for giving its own products an unfair advantage on its online storefront, which millions of sellers depend on for discovery
This line of attack misses the point of Amazon’s business, which is to operate marketplaces and extract profits from suppliers through fees and services. This model raises its own questions about competition and fair trading, but self-preferencing is not core
Amazon's strategy needs both buyers and sellers, but it needs to focus on the experience for customers as the foundation of its market power
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