Audiovisual advertising blues 2007

20 July 2010

Television advertising revenues fell by nearly 7% and radio advertising by more than 4% in 2006 according to latest market estimates. We expect declines of around 4% for both media in 2007

Recent reports

Roblox levels up: Entertainment, brands, and superfans are the new targets

8 January 2025

Roblox’s rapid redirection towards attracting brands and advertisers with new tools, including programmatic advertising, is a savvy and ultimately necessary strategy to position the company as a global platform for games and entertainment IP

Roblox will comfortably hit 100 million DAUs in 2025, as growth rates begin to run upwards of 25%, aided by aggressive geographic expansion. New content partnerships could accelerate it faster

For TV and film marketers, led by Netflix, Roblox is becoming a default option for immersive experiences and games, while actively avoiding indirect support for Disney through Fortnite

Access report

Classified advertising: Online 'one-stop' shops

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Classified advertising is estimated to have grown circa 7% in the UK in 2024, and forecast to grow 4% in 2025. Specialist platforms own these marketplaces, with both consumer and industry network effects the driving force behind platform strength

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Access report

Consumer Magazines: Entering the AI era

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Consumer, passion, and specialist publishing is developing business confidence: the industry now has a strategic clarity it has not collectively enjoyed over the last 15-20 years of scattered online traffic-based tactics

Audience payments are now being directly associated with outcomes, benefits and utility—publishers are adopting a collaborative product approach rather than a genius content mindset

AI experimentation is relatively nascent, but 2025 will be a game-changing year for production efficiencies and new product development. Given the print retail and advertising trends and risks, such opportunities cannot come too soon

Access report