BT Sport and Eurosport UK to merge: Warner Bros. Discovery upgrades its SVOD line-up


4 February 2022

BT has entered exclusive discussions with Discovery to fold BT Sport into a joint venture including the UK version of Eurosport, ending sale discussions with DAZN.

The upgraded sports service will allow Discovery—soon merging with WarnerMedia—to considerably boost its content line-up in a genre where rivals Disney and Netflix are absent.

The ecosystem—the Premier League, UEFA, and Sky—will likely welcome the deal.

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