Case studies: BuzzFeed, Vice, YouTube vloggers (Ofcom PSB review)

16 December 2014

As part of Ofcom’s third review of public service broadcasting, Enders Analysis produced 12 case studies of online media services, examining how they contribute to the public service objectives. The full report and all case studies are available on the Ofcom website.

Here we present three of those case studies: BuzzFeed, Vice, and the phenomenon of YouTube ‘vloggers’ producing content for young people. These represent sources of innovative content unlike that found in traditional media.

The online services we assess attract younger audiences than traditional media, and also have a more flexible approach to monetising those audiences, relying on sponsorship, creative solutions and even events and book deals to capitalise on their brands.

Recent reports

Disney Q2 2024: Streaming breaks even

8 May 2024

There were no flashy announcements this quarter as Disney highlighted its streaming business—the Entertainment component reaching profitability—with its turnaround offsetting the decline in the embattled Linear segment

In a reasonably stagnant UK SVOD market, Disney+ continues to grow household reach and engagement across almost all age demographics. One driver is its top content, which is more likely to be completed and rewatched than competitors'

Disney is searching for new technology leadership. Its current structure is segmented and depowered, requiring a single leader responsible for overarching technology direction to best combat streaming costs and reach platform scale efficiency

Access report

Virgin Media O2: Tough start to a tough year

8 May 2024

VMO2 had a tough start to a tough year in Q1, with revenue growth dipping to -4% and EBITDA to -2%, and both fixed subscriber and contract mobile subscriber net adds negative.

Trends are unlikely to improve in the short term, with the fixed side suffering from full fibre overbuild and the mobile side struggling to replace its formerly unique Custom Plan offers.

There are however longer term upsides on fixed in particular, with network and service upgrades bringing sub-brand and wholesaling opportunities, and the company is striving to get the magic back on mobile.

Access report

Telegraph & Spectator: Back on the block

3 May 2024

RedBird IMI will sell its claim to own the Telegraph Media Group (TMG) due to the public interest test it was set to fail, with the Spectator also back on the block

TMG surpassed a declared goal of 1 million subscribers by the end of 2023, motivating our forecast of 4% revenue growth for FY2023 to reach £265 million

The buyer of the Telegraph is likely to face an intervention on public interest grounds from the Secretary of State—a hurdle that could dissuade many bidders

Access report