Changing times for Sky - fiscal Q1 2007 results


20 July 2010

Fiscal Q1 2007 results show unexpectedly strong subscriber gross additions (14% up on Q1 2006) and a promising start to Sky Broadband in its pursuit of at least 3 million subscribers by December 2010. Management attributes the strong gross subscriber additions to the ‘halo’ effect of its broadband and telephony offer

Growth will likely slow from 2006's impressive levels, but the business is still a very solid core, with volumes, prices and commission levels likely to hold up well for the foreseeable future

As regards TalkTalk, the rate of customer migration onto fully unbundled lines continues to be an issue, but the situation is improving, albeit gradually

The appeal of the ‘free’ offer appears to have survived the serious customer service issues of 2006, but the new marketing campaign will need to boost subscriber growth significantly for it to remain on-track

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