Core TV and connectivity trends

9 October 2014

The period between 2010 and 2013 was one of technological change in video consumption as connected devices achieved mass market adoption and online video players grew in popularity

Amongst the young, TV set viewing fell across this period, particularly in the UK, but this shift in behaviour has yet to impact older demographics in the same way. An ageing population, and associated longer viewing time among older audiences, helped maintain the total number of TV minutes viewed in the three key markets of the UK, US and Germany

Video industry revenues also look resilient; internet advertising has not impacted TV advertising to the same extent it has print, while we are yet to see any meaningful evidence of cord-cutting as a result of increased penetration of SVOD services

Recent reports