DAZN: Partnerships and pricing bear fruit
4 December 2023
DAZN has morphed from a purely OTT to a hybrid sports service, becoming the number two football broadcaster in Europe.
A revamped distribution strategy focused on partnerships with pay-TV operators has extended reach and improved coverage, while ARPU has grown from firmer pricing and more sophisticated packaging.
DAZN is now a more financially sustainable company that should reach breakeven next year and move into profitability thereafter, with additional upside from betting and retailing third-party sports services.