Digital Television in Europe

20 July 2010

This report provides our forecasts for the growth rate of digital television homes in Europe over the next three years. We split countries into four groups and predict how the numbers of households with access to digital delivery of television will change in each group. The growth in satellite delivery has slowed considerably during late 2001 and 2002. The digitalisation of cable has stalled almost everywhere. So the only major uncertainty lies in the growth of digital terrestrial homes. This year has seen the failure of two of the four existing services, but the rebirth of the UK operator, in the form of the BBC's Freeview, may herald a more successful era. First indications are that Freeview is doing well. In other countries, however, the obstacles to the growth of a free-to-air service are more significant than in the UK and we do not believe that DTT will experience rapid growth in many other countries, despite the plethora of launches planned in the next few years.

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