Disney+ broadcaster deals: targeting engagement
6 October 2025
Disney+’s content deals with FTA operators in the UK, Germany and Spain have been characterised by the company as a lever to boost engagement from its older audiences but also younger viewers increasingly disconnected from broadcasters
Greater volumes of proven local programming on Disney+ can only be helpful—the divergent viewing tastes of Germany and Spain are case studies in the regional specificities of content demand
Further, a greater variety of content and release patterns will challenge current Disney+ viewing behaviours and could create greater urgency around usage