DWDM in Europe

20 July 2010

This report is based on more than 40 interviews with existing online advertisers, agencies and online properties. It highlights the main barriers to growth and sets a challenging agenda for industry participants.

Recent reports

Sport goes direct-to-fans: Leagues and broadcasters enter new era of partnerships

27 September 2023

Sports clubs, leagues and federations are accelerating investment in their direct-to-consumer strategies, developing next-generation apps and streaming services.

Objectives include gathering first-party fan data, diversifying revenue streams, and extending reach in growing markets and among younger audiences.

New league streaming apps supplement broadcaster coverage in core markets and enable new partnership arrangements with incumbent pay-TV operators and online video marketplaces.

Access report

Telegraph Media Group and Spectator sales: Buyers and regulatory risks

25 September 2023

The sale of each of the parent companies of The Telegraph and Spectator Groups is close to kick-off, with several buyers already expressing a firm interest.

Newspaper mergers are likely to be subject to both a competition and public interest process, representing a hurdle for potential buyers.

Only a trade buyer would be tested for a potential substantial lessening of competition and for a potential reduction in media plurality, a higher bar than for non-trade buyers.

Access report

Warner Bros. Discovery: A tricky path

19 September 2023

Warner Bros. Discovery is grappling with declining legacy cable revenues and its $48 billion debt burden. DTC losses have attenuated but de-leveraging will be trickier post-2023 as many of the easier cost-savings have been achieved.

The US launch of its DTC offering, Max, attempts to dovetail IP from across Warner Bros., alongside Discovery's food, lifestyle and documentary programming, and soon, CNN. Adding sports may prove more challenging.

In Europe, WBD’s rational strategy would be to maintain a mixed distribution strategy, agreeing exclusive deals for its DTC platform with incumbent aggregators such as Sky.

Access report