EE Q4 2012 results: Promising start for 'EE'

21 February 2013

EE’s Q4 results exhibited a resilient performance for a market leader, with net adds and revenue growth slightly declining, but likely in line with a weak market

The 4G launch and partial rebrand were implemented in October 2012, and resulted in little customer leakage (a substantial short term risk), but also little evidence yet of ARPU enhancement (a longer term upside)

With the rebrand successfully completed, a headstart in 4G established, and significant scope for merger synergy savings to come, the outlook is positive

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