EE Q4 2015 results: Slowing revenue, accelerating profits
22 February 2016
EE reported solid contract net adds, but weakening contract ARPU, which drove mobile service revenue growth down to -2.5%
However, EBITDA growth was spectacular at 15% in H2, suggesting that much of the subscriber growth is in low revenue high margin segments such as SIM-only and B2B, as well as cost control being strong
EE’s new parent BT is likely to be able to drive further progress in these areas, and the outlook is robust even if quad play demand remains low in the consumer market