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European B2C E-Commerce Update

20 July 2010
Access report

This report updates our July 2000 report on European B2C e-commerce, with a special focus on the UK market.

We estimate that global net adds were 48m in Q2, down from 58m in Q1 2001. The total net adds so far this year of 106m is 53% of our full year forecast of 201m for these territories, which supports our forecast of 375 million units shipped given that net adds will likely continue to decline in Q3 followed by the seasonally strong Q4.

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