European Online Advertising
This report addresses four principal questions:
Recent reports
Sale of the Telegraph and Spectator in suspense: RedBird IMI pitches for the trophies
28 November 2023RedBird IMI is pitching for the Telegraph and Spectator by lending the money to the Barclay family to settle all of its debt to Lloyds Banking Group (LBG), suspending the auction of the media assets by Goldman Sachs and upsetting the bidders
Strong political headwinds to RedBird IMI did not take long to emerge in the UK, with the Secretary of State for DCMS, Lucy Frazer, “minded to” issue a Public Interest Intervention Notice (PIIN), as early as this week
Jeff Zucker, CEO of RedBird IMI, is in London this week to promote the deal and respond to concerns over the public interest by making assurances to the UK authorities
Women’s football on TV: Partnerships vital for growth
20 November 2023Interest in women’s football is unprecedentedly high, with record attendances, TV audiences and importantly participation.
Investment into the Women’s Super League is critical to the long-term success of the game. Strong broadcast partnerships must continue to play a vital role.
WSL viewing is low but increasing. Currently, it is a cost-effective filler for Sky, and good for the BBC’s profile. Rights value should rise but the WSL needs broadcasters more than they need the WSL.
Vodafone: Ticking one box, others await
17 November 2023Metrics in Vodafone's Q3 results pointed in various directions with the main positive being revenue growth in Germany, but there were also concerning data points including continued subscriber decline there, and EBITDA across all of Europe.
The company reiterated its guidance for EBITDA and FCF for the year which looks achievable but a stretch. More importantly, these numbers exist only in theory with the Euro-based results looking set to be lower—with implications for the outlook and dividend cover.
Ridding the Group of its Spanish business, and possibly the Italian one too, will be helpful in delivering on the promise of growth, but whether it creates value for shareholders is another matter.