Football and the EU: Careful what you wish for

In 2006, the EU Commission forced the Premier League to sell TV rights to at least two separate broadcasters. The explicit purpose was to encourage the return of some matches to free-to-air channels and to stimulate competition, driving down prices and encouraging more people to watch football on TV The regulatory intervention has had none of the intended effects. Instead, insisting on multiple buyers has inflated the price of watching football and dragged many over-adventurous companies into bidding against pay-TV incumbents The only beneficiaries of the EU’s actions have been the players, whose salaries continue to rise exponentially, capturing all the extra money that broadcasters have paid