Freeview Plus

20 July 2010

The competitive strength of Freeview is growing. Freeview is already in five million homes and increasing at the rate of about two million homes a year, far exceeding initial expectations at the time of its launch on 30th October 2002. At that time, there was muted demand for channel space on the digital terrestrial TV (DTT) platform carrying Freeview and no one except the BBC seemed to want to know. This was still the case a year later when Five sublet all its extra gifted capacity to the minipay service Top Up TV, which launched in April 2004.

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