Google Play, the digital content platform from Google for Android devices, has added a music subscription service to the sale of music, ebooks, videos and apps.
All Access, available only in the US initially, benefits from integration in Google Play, the default storefront on Android smartphones and tablets (excepting Amazon’s Kindle Fire). All Access isn’t available on Apple devices, in the majority in the US, severely limiting its reach.
Google’s main objective with Google Play is to support the Android ecosystem and attract and retain Android device owners, and thus OEMs and developers. We expect Google Play to operate slightly above break even like iTunes.