Google Q4 results – raising forecasts

24 January 2011

Google’s UK gross revenue rose 18% YoY in Q4 to £550 million (excluding estimated hedging gains), with bad weather and the impending VAT rise helping to deliver better than expected performance

The company’s core search business continues to be a key driver and beneficiary of the growth in consumer e-commerce, which we project will increase by 20% in 2011, compared to 4-5% for retail sales (excluding fuels)

We have raised our 2011 growth forecast for Google’s UK business to 15% – with search supported by growth in mobile and display – we now project UK internet advertising spend will increase 11% this year

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Roblox levels up: Entertainment, brands, and superfans are the new targets

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Roblox’s rapid redirection towards attracting brands and advertisers with new tools, including programmatic advertising, is a savvy and ultimately necessary strategy to position the company as a global platform for games and entertainment IP

Roblox will comfortably hit 100 million DAUs in 2025, as growth rates begin to run upwards of 25%, aided by aggressive geographic expansion. New content partnerships could accelerate it faster

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Consumer Magazines: Entering the AI era

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Consumer, passion, and specialist publishing is developing business confidence: the industry now has a strategic clarity it has not collectively enjoyed over the last 15-20 years of scattered online traffic-based tactics

Audience payments are now being directly associated with outcomes, benefits and utility—publishers are adopting a collaborative product approach rather than a genius content mindset

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