Google’s US and EU antitrust cases: 1:0 Google

29 April 2013

In January 2013, the US Federal Trade Commission (FTC) cleared Google of anticompetitive practices in its core search and advertising business – a corresponding European antitrust investigation is pending, but looks set to take a (slightly) stricter stance on Google.

The FTC’s closing of the search bias investigation is key to Google’s strategy to integrate and expand its general and vertical search products, such as its e-commerce channels Google Shopping and Google Maps, with direct positive revenue implications.

The European Commission will most likely not impose search bias remedies later this year that significantly impact Google’s current practices, and we therefore have a positive outlook on additional vertical search revenues materialising.

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