H3G’s Skypephone: cheap minutes, but cheaper handset

On 4 June 2026, Enders Analysis co-hosted the annual Enders TMT Leaders Live, sponsored by AlixPartners, Adobe, Warner Bros. Discovery, and the Financial Times.

With 684 attendees and more than 50 speakers from the TMT sector, including leading executives and industry experts, the conference focused on how new technologies, regulation, and infrastructure will impact the future of the industry.

This is the edited transcript of Session One, covering: Sky's digital transformation; Google's AI strategy; the BBC's future and funding; the growth of Disney+ and Netflix in the UK and Europe; and AI and creativity from Vivendi and Havas.

Content piracy has transformed over the last twelve months into a hyper-scale cyber threat making the risk to even the one-time consumer of pirated video real and increasing. By hijacking devices throughout the home using buried malware known as residential proxies, criminal and other threat actors use pirate content services largely as a key to unlock home networks for their illicit activities.

Over 50% of piracy apps and streaming devices are estimated to contain ResProxy malware, with recent samples tracking even higher.

ResProxy is effectively a runaway cyberweapon as threat actors compete to exploit a newly revealed “democratisation” capability to take over herds of devices. Consumers face grim prospects. Cyber disasters at scale, previously only imagined in Hollywood movies, could be next.

Broadcasters accept the need to ‘meet audiences where they are’ on video-sharing and social/entertainment platforms. In practice this means full episodes where they think viewing is likely incremental, as well as multi-format ‘fandom-building’ content strategies arranged around core IP.

Thriving on platforms requires playing by platform rules. There are sophisticated strategies emerging that straddle marketing and the monetisable distribution of new formats. 

For most, this activity remains fundamentally secondary and supplemental to core offerings. There are concerns around the ability to fund the kind of premium content broadcasters and traditional studios produce via digital platforms, without entirely reconfiguring what it is they do.