Historic news media collaboration - Government campaign reinforces the value of trusted news media
17 April 2020
COVID-19 has inspired an industry to collaborate with a nationwide Government advertising campaign across the national, regional and local press.
This approach lands meaningful revenue for an industry experiencing advertising decline of more than 50%, but avoids fears journalism could fall into the hands of Government.
An industry life raft is essential to minimise casualties in the near and medium term, a period when local and national media are reinforcing their value in communities up and down the country.