IBC 2026: Break and rebuild

IBC 2026 showcased broadcaster responses to audience fragmentation: IP is dismantled and repackaged into different formats. This requires discipline, as oversupply could alienate rather than build fandoms.

AI agents can provide the velocity broadcasters need to keep up with emerging social media trends. But human editors will remain the safety net to safeguard against potential missteps.

AI and cloud-driven production enables more fluid creative processes, based on an enhanced understanding of the editorial context surrounding media content. The financial upside hasn’t yet been definitely proven, however.