Lebedev scoops The Independent


20 July 2010

After a year of speculation, Alexander Lebedev will be paid £9.25 million by Independent News & Media to take the loss-making Independent and Independent on Sunday off its hands

The new owner’s biggest challenges will be scale and positioning, reasons alone why we believe the publisher is likely to radically restructure and rethink its approach to distribution

Assuming Lebedev switches to free (at least in London), it will throw the quality newspaper market into further turmoil just as News International is preparing consumers to pay for access to The Times from June 2010

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