Local media: new structures emerging
16 April 2015
Local newspaper circulation continues to decline precipitously, while decline in some categories of print advertising has slowed marginally.
Digital traffic exploded in 2014, however, substantially outperforming the market generally, resulting in signs of stabilisation across print and digital in some marketing categories, notably recruitment and pockets of display.
Industry leaders have moved beyond cost-cutting and are no longer reproducing their print products online: local platform solutions, and strategic technology and business partnerships, mean fundamentally different companies are emerging in local media.