Local TV: watch this space

23 September 2011

Jeremy Hunt is pressing ahead with plans to inject television into the local media ecosystem, the latest in a series of attempts by successive governments to promote local news provision

This presents a challenge to local media, threatening to fragment consumption and intensify the competitive environment in perennially difficult times, but in certain areas these pressures will be attenuated

A ‘community’ model may allow local TV services to survive in areas where advertising revenues do not provide a sufficient income stream

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