Local TV: watch this space
23 September 2011
Jeremy Hunt is pressing ahead with plans to inject television into the local media ecosystem, the latest in a series of attempts by successive governments to promote local news provision
This presents a challenge to local media, threatening to fragment consumption and intensify the competitive environment in perennially difficult times, but in certain areas these pressures will be attenuated
A ‘community’ model may allow local TV services to survive in areas where advertising revenues do not provide a sufficient income stream