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The media day

14 May 2014
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We have estimated the breakdown of the media day for UK adults (16+) using standard industry sources. The charts in the attached PDF present a picture of overall time spent with different media in the UK

Over the last 10-15 years the digitisation of content, coupled with internet connectivity and device proliferation, particularly recently with smartphones (now at 63% penetration) and tablets (35%), have given individuals far more ways and means to consume media and communicate with each other

However we also note that 'traditional' media has held steady and still accounts for 6 hours and 50 minutes of daily media time. We have not yet arrived in a post-print, post-TV world, rather a multi-layered one where consumers access media from a wide variety of sources and devices.

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