The Media Day 2016 - multi-tasking millennials and multi-media baby boomers
3 February 2017
Ofcom’s 2016 Digital Day confirms a pronounced shift in media and communication habits of UK adults since 2014 towards mobile and online viewing of TV content.
Time spent on TV devices has proved robust in the digital transition thanks to internet platforms like Netflix and Amazon, along with older users’ attachment to linear TV.
The ascension of mobile at the expense of computer time is very marked due to changes in the home, and among the young, is driving multi-sourcing and multi-tasking.