Millennials, mobile and traditional media
16 February 2016
Millennials are the mobile generation, and their preoccupation with mobile erodes time spent with other media, but also offers new opportunities for traditional media brands
Millennials have a different relationship with traditional media; mobile has provided them with control over what they consume and the convenience to access content where and how they like
New content forms such as very short videos have added to the mobile experience, creating social discovery opportunities for media to reach millennials