Mobile advertising has recently been talked up by both mobile operators and media companies, with some analysts estimating that it could be worth more than $11 billion by 2011, or over one third of the current internet advertising market
In 2023, the BBC will launch BBC News globally, merging its two 24-hour broadcast news services: the UK news channel and the international BBC World News. This merger will challenge the BBC to balance its coverage of both international and local news
As a result of cuts to licence fee funding there is now little leeway when deciding where best to invest for a digital-first news future. Efficiencies are seemingly all sought out and only cuts to services and output are left
Older viewers may lose access to in-depth 24-hour coverage of UK news stories from the BBC—the UK's most trusted and valued provider of news. Competitors will fill the breach, with any impact felt later
BT Consumer’s move to the EE brand is a gradual one, with an EE re-launch due next year set to accelerate this, although the BT and Plusnet brands will not be withdrawn in a hurry.
The company is hoping that the new converged EE will drive new revenue streams, a challenging task, but one that it is approaching with realism, and building on previous success.
BT confirmed that the inflation-plus price rise will be applied next year, along with a hope-to-be-sustained increase in front book pricing too. The cost-of-living crisis is putting pressure on ARPU, with FTTP likely to only partially compensate.