Mobile and magazine publishing disruption

1 August 2013

Magazine consumption and advertising will be more affected by the explosion in mobile device ownership than they were by the desktop internet - classic magazine 'time' is being eroded

In addition to the ubiquity of free digital content, publishers are also challenged by the myriad of digital services that disrupt the extensive role magazines have long had in the discovery to transaction funnel

Opportunities exist for publishers and brands in the new ecosystem and their biggest challenges will be in harnessing the right skill sets and structuring operations for effective execution

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