Mobile Video Downloads
Mobile video services (along with music) have been heralded as the ‘killer applications’ set to deliver the revenue and customer satisfaction long promised by 3G. In our report Mobile TV: Trials and Tribulations [2005-20] we addressed live TV services; in this report we now consider non-live video downloading services. We conclude that while this is currently the largest ‘media’ mobile service (excluding ringtones) and it may continue to grow strongly in the short term, the market opportunity is ultimately limited due to the small size of video files downloadable over 3G, and that live TV and PC-based downloads will eventually force the market into decline.
The cause of subscription take-up already falling behind management targets set in mid 2005 is the CanalSat DTH basic rather than the Canal+ premium service, now under pressure from rival DSL and DTT services