More than cautious: ITV H1 2018 results
2 August 2018
ITV emphasised its strength and stability at its interim results; a sensible enough approach with a new CEO, and a departing FD/COO
Love Island and the World Cup were both successful, but advertising revenues are becalmed while ITV Studios is enjoying its day in the sun
The ‘strategic refresh’ looks excessively cautious, but heading in the right direction with an emphasis on ITV Hub