Moving swiftly on: Vodafone/Three merger Phase 1

The CMA has announced the launch of its Phase 1 review of the proposed Vodafone/Three merger, with the timeline suggesting a Phase 1 conclusion in late March and a Phase 2 decision around September/October.

The main focus is likely to be whether the merger would lead to a substantial lessening in competition (SLC), with the companies' varied market positioning helpful in this regard.

The merger's prospective 'countervailing factors' are substantial, with an estimated 25-50% increase in sector capacity further strengthening the imperative for the operators to get customers signed up.

Vodafone and H3G have finally announced their long-trailed merger plans, with weaker-than-expected financials and the focus squarely on the superiority of a combined network.

We view the hailed synergy estimates of £700m per year as achievable but the merged entity will need to deliver other positive financial filips to get returns above its cost of capital.

The approval case for the merger is that: it makes the operators a stronger competitive force; prices won't rise; a combined network will be superior, and that the status quo is unsustainable in any case.

H3G’s change of tack over the past couple of years appears to be paying off in terms of customer momentum, but the revenue impact is more questionable and it has undoubtedly proven expensive.

Renewed network investment and a reinvigorated brand will help it to gain traction in new market segments but, even with strong execution, the scale gap looks unlikely to be bridged in a timescale acceptable to its backers.

Regulatory appetite for consolidation appears to be low, with policymakers prioritising number of players over network quality. It may be time for network quality to move up the policy agenda.