Netflix Q4 2024: More subs, more price rises


22 January 2025

Very strong subscription additions in all regions (+16% YoY, to 302 million) drove Netflix's quarterly revenue over $10 billion for the first time (+16% YoY). The advertising push appears to be continuing to dampen ARPU growth, ushering in more price rises

Netflix now has a defined advertising audience that does not watch commercial television—however, for this incremental audience to materially grow, longer-term users must be manoeuvred from the ad-free tiers

Netflix's original content slate has plateaued in major countries. If budgets have to absorb the growth of live content, there will be ramifications on the output of other genres, along with levels of market demand and production costs

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