The Netflix whirlwind

6 December 2011

The spectacular growth of Netflix in the US has underlined the potential of online streaming subscription services offering films and other premium entertainment

As Netflix plans to enter the UK and Ireland in Q1 2012, its core US operations are in a critical phase of extremely rapid adoption, rising competition and escalating content costs, the successful outcome of which appears crucial to the international expansion of online streaming

The UK and Ireland possess features that make them an attractive first move into Europe; however, the competitive stakes are higher, while broadband download limits and traffic management present an added challenge – time will tell whether the UK and Ireland can sustain Netflix alongside LoveFilm and any other subscription online streamers

Recent reports