News Corporation’s Fox is to acquire a controlling stake in the Eredivisie Live pay-TV channel, which holds long-term rights to the top football league in The Netherlands.
The guarantees that Fox will give to the league imply that revenues will more than double over the twelve years from 2013-14. Although we see growth potential in the historically underdeveloped Dutch pay-TV market, this looks challenging.
Eredivisie Live operates in a wholesale market, making it very difficult to replicate the Sky platform model. The rationale for the deal appears instead to lie in an effort by Fox to opportunistically strengthen its global portfolio of sports channels.