Newspapers: Good news, bad news
3 December 2010
National newspaper advertising revenues should be up 6-8% year-on-year in 2010, with ‘popular’ titles in particular attracting display ads from national retailer brands
Local and regional press advertising revenues will fall by about 6% year-on-year, mainly on the continued decline of recruitment classifieds
Publishers are exploring more efficient printing, new digital models, and staking a claim on e-commerce