Pokémon Go and the resurrection of Nintendo
15 July 2016
The success of Pokémon Go on iOS and Android has met long-held expectations for Nintendo’s potential on mobile
While buoyed by the strength of Nintendo’s intellectual property, the game’s reception also demonstrates how compelling augmented reality can be for user engagement
Would be imitators will quickly follow, but success is likely to be elusive without a close partnership with one of the leading online platforms