Premier League: winner's curse
The Premier league (PL) will be hoping for another huge increase in rights payments in the upcoming auction for the three seasons starting 2019/20.
Aggressive competition between BT Sport and Sky has led to hyperinflation of most premium sports rights. Sport now accounts for two thirds of multichannel content spend, but only 8% of its viewing.
BT’s current financial position makes it difficult to justify expansion or further hyperinflation of its PL rights portfolio, but it cannot withdraw completely.
Related reports
Football auction to end all auctions
11 February 2015The latest auction of live televised Premier League rights has exceeded all expectations as the next three-year package commencing with the 2016/17 football season will cost £5,136 million, 70% up on the current £3,018 million
By shouldering much the greater cost increase of 83%, Sky has held on to five out of seven packages, including the most prized Super Sunday; however, the latest auction results underline the continuing core importance of PL football in spite of all the recent multi-product diversification and investment in non-sport content
Though still the smaller of the two parties with just two packages, there is much to satisfy BT in the results. Its cost increase was an easily-affordable 30%, which will make Ofcom's VULA test more manageable given upcoming European Champions League payments. At the same time, the pressure on Sky's profitability has increased
Valuing Premier League Football Rights
20 July 2010The FA Premier League Limited has set a deadline of 14:00 on Thursday 27th April 2006 for receiving bids for live televised Premier League (PL) rights under the new three-year contract due to start with the 2007/08 football season. BSkyB is everyone's favourite to win at least four out of the six packages of 23 games up for auction, but probably the maximum best-looking five under the new rules that will not allow total exclusivity. Valuing Premier League Football Rights [2006-11] addresses the question of how much BSkyB may have to bid in order to win.
The combined NTL/Telewest occupies the centre ground of the triple play space in the UK. It has long provided the triple play of TV, telephony and broadband and is now the largest ISP in the UK. However, it has historically been constrained by high prices and poor customer service.
BT tightens grip on Champions League TV
16 March 2017The latest auction of UEFA Champions League televised UK rights has seen further high 32% inflation as BT renewed its ownership for the three seasons from 2018/19 for an annual payment of £394 million
Although BT annual payments are to increase by £95 million from 2018/19, the new contract offers added commercial attractions, though we expect BT’s efforts to monetise them will fall some way short of the cost increase
However, BT had to win to cement its position against Sky as a strong number two in UK premium pay TV and we expect weaker future inflation of premium football rights. For Sky followers, the focus is now on the UEFA auctions in Germany and Italy, where the outcome is far from certain
Football auction to end all auctions
11 February 2015The latest auction of live televised Premier League rights has exceeded all expectations as the next three-year package commencing with the 2016/17 football season will cost £5,136 million, 70% up on the current £3,018 million
By shouldering much the greater cost increase of 83%, Sky has held on to five out of seven packages, including the most prized Super Sunday; however, the latest auction results underline the continuing core importance of PL football in spite of all the recent multi-product diversification and investment in non-sport content
Though still the smaller of the two parties with just two packages, there is much to satisfy BT in the results. Its cost increase was an easily-affordable 30%, which will make Ofcom's VULA test more manageable given upcoming European Champions League payments. At the same time, the pressure on Sky's profitability has increased
Valuing Premier League Football Rights
20 July 2010The FA Premier League Limited has set a deadline of 14:00 on Thursday 27th April 2006 for receiving bids for live televised Premier League (PL) rights under the new three-year contract due to start with the 2007/08 football season. BSkyB is everyone's favourite to win at least four out of the six packages of 23 games up for auction, but probably the maximum best-looking five under the new rules that will not allow total exclusivity. Valuing Premier League Football Rights [2006-11] addresses the question of how much BSkyB may have to bid in order to win.
The combined NTL/Telewest occupies the centre ground of the triple play space in the UK. It has long provided the triple play of TV, telephony and broadband and is now the largest ISP in the UK. However, it has historically been constrained by high prices and poor customer service.
BT tightens grip on Champions League TV
16 March 2017The latest auction of UEFA Champions League televised UK rights has seen further high 32% inflation as BT renewed its ownership for the three seasons from 2018/19 for an annual payment of £394 million
Although BT annual payments are to increase by £95 million from 2018/19, the new contract offers added commercial attractions, though we expect BT’s efforts to monetise them will fall some way short of the cost increase
However, BT had to win to cement its position against Sky as a strong number two in UK premium pay TV and we expect weaker future inflation of premium football rights. For Sky followers, the focus is now on the UEFA auctions in Germany and Italy, where the outcome is far from certain