Recorded Music

20 July 2010

After ten years of top line decline, the total recorded music market stabilised in 2004 at $34.4 billion, but our view remains that specific factors rather than fundamental change in the key market and economic drivers explain this stabilisation. These specific factors included a 9% average retail price decline in the US leading to a 1.4% unit sales increase, a creative resurgence, and the adoption of digital sales by iPod enthusiasts. However, the CD format resumed its long-term decline in the second half of 2004 and we expect this decline to continue.

This price increase brings H3G much more into the fold of UK prepay pricing, putting its outgoing call prices on a par with Virgin Mobile, at a premium to easyMobile/Fresh, and at a much reduced discount to the larger operators.

Recent reports