Robbie Williams

20 July 2010

What prompted EMI to spend about £60 million to acquire Robbie’s next two records and to buy options on the next four? Even for an artist as successful as Robbie Williams, the numbers do not add up. Having sold less than 6 million units of his last album, EMI appears to be gambling that his next two records will sell more than 8 million units each, of which 2 million need to be in the US.

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