Roblox levels up: Entertainment, brands, and superfans are the new targets

With 54 million daily active users, half of whom are under the age of 13, online games hub Roblox is much more popular than Fortnite, and still growing rapidly even on top of a sizeable pandemic boost

Roblox is a window into metaverse-like value exchange. The platform pays out about $150 million to developers each quarter through its thriving real-world economy without calling on blockchain―the company must avoid the distraction of NFTs as it attracts more brands

Roblox's success suggests that platforms will remain at the heart of virtual worlds; Roblox itself is a (relatively laissez-faire) gatekeeper, though subject to app store rules in an ongoing financial and policy headache

Sony PlayStation’s next CEO will have hard decisions to make: compete against a resurgent multiplatform Microsoft, or retreat and defend an increasingly rickety PlayStation console model.

New gaming hardware will have an outsize influence in the year ahead, giving gamers unprecedented choice, starting with XR headsets and continuing to a likely new Nintendo Switch.

YouTube’s foray into browser-based games will be the service to watch in 2024. If successful, streaming services, including Netflix, will be on track to become heavyweight game platforms.

Netflix’s decision to launch games as part of the subscription bundle is smart business: rewarding current subscribers, leveraging its IP, and signalling that subscription is the best long-term revenue model in the games space. 

Expect technological innovation to be central to Netflix’s ambitions with games. Netflix will make it easier for different game experiences to occur, and ways to attract external developers will inevitably follow. 

For Disney, Netflix just made the battle for customers more difficult and more expensive.  Disney will need to make hard decisions about how to approach the games business—something it has shown before it finds difficult to do.