The Setanta Question

20 July 2010

Setanta is the subject of takeover speculation and this report considers the opportunity, the challenge, and the risks that a purchase represents. Setanta's ownership of live televised rights to premium UK football content tantalises potential investors, but they will need to assess the cost of hanging on to those rights at the next auction in 2009. Potential bidders include ITV, Virgin Media, BT and ESPN, with a fifth, unnamed bidder in the background

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