Sky Europe - the latest vision

3 June 2014

The latest vision of Sky Europe under discussion between 21st Century Fox and BSkyB has 21st Century Fox maintaining its share in BSkyB at 39%, while BSkyB buys out 21st Century Fox’s interests in Sky Deutschland and Sky Italia

Agreeing the right price will be complicated by the contrasting fortunes of Sky Deutschland, which is enjoying a sustainable boom, and Sky Italia, which, although well run, is holding on to marginal profits in Europe’s most inflated football rights market and in a structurally stagnant and weak economic climate

Today, there appear only modest operating efficiencies to be gained from bonding the three Skys into Sky Europe; however, centralised content and service strategies may become much more important in coming years in an increasingly scale-driven European marketplace

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