Sky FY 2007 Q2 results

20 July 2010

Strong second quarter subscriber figures, including 432,000 gross additions, the highest in six years, attest to a strong and improving product offer. To reach the core target of 10 million subscribers by 2010 will, however, require poaching many cable customers

Three sources of downside risk for Trader Media include: a sluggish car market impacting on print and online ad volumes; the decline of print ad volumes as a result of the shift to online and resulting compression of Trader’s operating margins; Trader’s powerful competitors in the online ad market, especially eBay

Trader’s valuation could be 10 to 11 times 2006 profit of £120 million, although a minority stake makes it difficult for a private equity investor to get in, slash the expensive print-based cost structure, and get out quickly

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