Sky Italia vs Mediaset Premium
6 March 2012
Sky Italia’s strategy of selling low-priced satellite packages and HD set-top boxes has sharply reduced profitability, but helped subscriber growth
Escalating per user costs of football rights in a PAYG model has dissolved the profitability of Mediaset Premium, with no real upside visible
Sky Italia and Mediaset Premium both face the strong headwinds of the long consumer recession in Italy