Spain: Update on free-to-air and pay-TV

17 December 2010

Since free DTT launched in 2005, Spain’s free-to-air broadcasters Telecinco and Antena3 have broadly managed to preserve audiences at group level. In 2010, they benefited from the rebound in advertising and from the withdrawal of public TV from airtime sales

By the end of 2010, Telecinco will close its acquisition of loss making competitor Cuatro. Telecinco will be able to realise some synergies, but we expect Cuatro's business model may require change to break even

Pay-TV operator Digital+ has lost 300,000 subscribers (15%) in two years, but prospects are mildly encouraging as a result of the end of the digital transition and the recession, a new three year football deal with competitor Gol TV and possible marketing initiatives by new minority shareholders Telefónica and Telecinco

Recent reports